LinkedIn launched a new section of its LinkedIn Today news aggregator service that offers original content from influential business leaders and thinkers in their respective fields.For the first time, LinkedIn will let you follow influencers without having to be accepted as a direct connection. It’s very similar to the way you can follow public profiles on Facebook or Twitter. But in LinkedIn’s case, a list of top-level members will be providing original writing to the aggregated list of stories you normally see in LinkedIn Today.
LinkedIn pulled together about 150 people to kick off the program including Richard Branson, Arianna Huffington, Deepak Chopra, Henry Blodget, and two guys named Barack Obama and Mitt Romney. (We’re told by LinkedIn Today’s editor that it took some persuading to get the two presidential candidates on board, but once one joined, the other quickly followed.)
LinkedIn will use its algorithms and human editors to help decide what you see. The idea is to only show you stuff you’ll be interested in based on the stories you already share and the skills and experience listed in your LinkedIn profile. If you follow a writer, his or her updates will show up in your news feed on the home page.
LinkedIn Today will add more writers over time, and there will be a way for you to apply to write your own original content to your network.
Check out who you can follow right here.