How to get LinkedIn’s well-employed users to actually fill out market research surveys? Pay them a fair wage: The professional networking site tells AdAge that it’ll offer 50 cents to $2.50 per minute of your attention while you fill out surveys, in the form of “gift cards, charitable donations and opportunities to view survey results as rewards.” (That’s about $30 to $150 per hour.)
No wonder LinkedIn says solicited members have taken surveys 15% to 20% of the time they’ve been offered — higher than the single-digit rates survey takers usually expect.
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