LinkedIn Lags Other Social Networks As A Mobile Crowd Draw

We recently looked at how mobile has emerged as a crucial audience source for Facebook, Twitter, and Pinterest. But what about LinkedIn?

All of LinkedIn’s competitors have seen significant growth in the size of their mobile and mobile-only audience as a percentage of their total audience.

But LinkedIn has not seen that shift, according to comScore data. In fact, the percentage of LinkedIn’s monthly active users who are mobile or mobile-only has remained unchanged since September 2012.

In September 2012, LinkedIn’s audience was 29% mobile and 16% mobile-only.

Nine months later, the numbers had not budged. 20-eight per cent of LinkedIn’s unique visitors in the U.S. accessed the site via a mobile device at least once during the month of June 2013; approximately 16% visitors were mobile-only.

Meanwhile, 60% of Facebook’s total monthly active users in June 2013 accessed its site on either a smartphone or tablet, compared to 51% in September.

LinkedIn recently upgraded its iOS and Android mobile apps to allow users to apply for jobs on the site while using a smartphone or tablet. The upgrade may boost mobile engagement as well as the efficacy of recruitment ads on mobile.

Download the charts and data in Excel.

The chart below shows how mobile-only usage at the other social networks has shot up while it has remained relatively flat at LinkedIn.

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