If you’re looking for a case study on why executives today depend on LinkedIn to navigate the job market, look no further than the company’s CEO, Jeff Weiner.He’s riding high right now. His company’s profits are soaring and he’s on the cover of Forbes magazine. But how did he get there?
'I was just this little pisher, a nobody,' Weiner told Forbes. 'But they liked the report.' ('Pisher' is a Yiddish word whose literal meaning is 'one who urinates.' It's used to refer to a bedwetter or, alternatively, a precocious child.)
Weiner rose to become a vice president at Warner Bros., overseeing its online presence in the early days of the Web.
Then he and two other executives, Jim Banister and Jim Moloshok, launched a new Warner site, Entertaindom.
Things looked great! In late 1999, Time Warner was planning to spin out Entertaindom with an IPO. Employees got stock options. Weiner was named COO.
Disaster struck: AOL bought Time Warner and put the kibosh on the Entertaindom spinout. Weiner left Warner Bros.
Former Warner Bros. CEO Terry Semel hired Weiner to explore digital opportunities at his investment firm, Windsor Media.
Weiner was still a hot commodity. In a rare arrangement, two top venture-capital firms, Accel and Greylock, hired him as an executive-in-residence.
He got the company focused on selling high-end recruiting tools as well as advertising and subscriptions.
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