The Demographics That Make LinkedIn's Audience So Valuable To Businesses

LinkedIn Uusers PewBIIThis chart shows the % of users in each category who have used LinkedIn.

LinkedIn is perhaps the most overlooked social network. But overall it is actually more popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter.

LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience.

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Access The Full Report And Its 20 Charts By Signing Up For A Free Trial >>

Here are a few of the key takeaways from the BI Intelligence report:

The report is full of charts (over 20 charts) and data that can be downloaded and put to use.

In full, the report:

For full access to all BI Intelligence reports, briefs, and downloadable charts on the digital media industry, sign up for a free trial.

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