Lincoln Bought Its First-Ever Super Bowl Spot [THE BRIEF]

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Photo: Screenshot via NBC

Good morning, AdLand. Here’s what you need to know today:

  • Lincoln officially bought its first Super Bowl spot, and apparently the ad is going to be “extremely social.”And the company is taking this very seriously. In fact, a new WPP agency called HudsonRouge was created specifically to work for Lincoln. Creatives will be in New York, and media planning and buying in Detroit.
  • Ad agencies started giving consulting firms like McKinsey & Co. a run for their money.
  • Marin Software, a digital ad management platform, added two new people to its C-suite. Peter Wooster and Nancy Kato were appointed chief revenue officer and chief people officer respectively.
  • Univision is rebranding some of its Spanish-language television. TeleFutura will now be called UniMas and be geared towards a young, more male demo.
  • Digiday collected brands’ predictions for what won’t happen in 2013.
  • KFC has a holiday ad by DraftFCB about how annoying your family probably is.

Previously on Business Insider Advertising:

  • These Are The Biggest PR Disasters Of 2012
  • Business Insider’s 10 Worst Ads of 2012
  • There Are 2 Obvious Reasons Groupon CEO Andrew Mason Wasn’t Fired
  • Business Insider’s 10 Best Ads of 2012
  • PHOTOS: Say Goodbye To These Movember Mustaches, All Grown On Madison Avenue
  • AD OF THE DAY: Stifling A Sneeze While Being Chased By The Mafia

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