Lincoln just added another new SUV to its luxury lineup

The new Aviator. Lincoln

  • Lincoln’s latest New York auto show debut is a future crossover SUV, the Aviator.
  • The design shown to the media should be close to the production version.
  • It will be Lincoln’s first plug-in hybrid offering.

NEW YORK – Lincoln unveiled its new Aviator crossover SUV at an event for media on Monday, before press previews officially began for the New York auto show.

In a statement, Ford’s luxury brand called the Aviator it showed in the Big Apple, a “distinctive three-row plug-in hybrid production preview” and used it as a way to introduce a brand value it termed “quiet flight” and a design philosophy it characterised as “seduced by beauty.”

“The ‘teaser’ model serves to preview the direction Lincoln plans to take with its newest SUV when the production model goes on sale next year,” Lincoln said.

The new Aviator represents a strong move on Lincoln and Ford’s part away from sedans, whose sales have slowed, and toward SUVs, whose sales have been booming. It also represents a slight break from Lincoln tradition at the New York auto show, kicking off to the public on Friday.

In past years, Lincoln has debuted concepts for the Continental sedan and the Navigator SUV; the Aviator is closer to the production version of the vehicle.

Lincoln Aviator

It will be built on a new rear-wheel-drive platform and offering Lincoln’s first-ever plug-in hybrid system to go along with a twin-turbocharged engine. The Aviator will live between the Nautilus crossover and the Navigator full-size SUV in the rejiggered Lincoln lineup, which appears as if it’s going to evoke sailing and flying in relatively equal measure.

New Lincoln head Joy Falotico has taken over the restoration of the brand – a nameplate that, although storied, had been on the chopping block after the financial crisis.

Lincoln Aviator

“We believe Aviator’s elegant design, state-of-the-art technology and refined plug-in hybrid option will draw even more clients to the Lincoln showroom, including families who are looking for three-row capability,” she said.

Design director David Woodhouse walked journalists through the inspiration for the vehicle, ranging from ballerinas to curvaceous wooden sculptures to midcentury aeroplanes.

On the interior front, the Aviator will continue a Lincoln theme of subtracting distractions and presenting owners with a “sanctuary” – a calming, airy environment inside the vehicle.

Lincoln Aviator Phone as Key

Tech-wise, the Aviator will feature a host of driver-assist features, as well as Ford’s SYNC 3 infotainment system. It will also dispense with the need to carry a key fob around.

“Phone as a Key technology is expected to be one of the industry’s leading systems,” the carmaker said in a statement. “Activated through the Lincoln Way app, it allows owners to lock and unlock, open the trunk and, most importantly, start and drive the vehicle.”