Lifetime Networks is trying to move away from its image as the purveyor of movies for women in which the husband always has a dark secret, and has unveiled a new logo (right) and tagline, “Your life. Your Time.”Lifetime president
Nancy Dubuc, told the Hollywood Reporter, “You only have one shot to do this … It’s not like you can go out and put a stake in the ground and claim a brand position and redo your on-air look every two years.”
That, in fact, isn’t true. The new marque is the company’s 11th rebranding in 28 years. So if you don’t like it, don’t worry—the company will roll out a new one soon.
1984: Lifetime's first logo. It inherited the apple from Cable Health Network, the channel it replaced.
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