Watch out, iVillage. Lifetime Television, the cable juggernaut of women aged 25-54, is partnering with Glam Media to create a network of women-focused websites and blogs. Lifetime, which includes Lifetime Movie Network, is also relaunching its website as www.myLifetime.com as part of an expansion of its digital business.
Lifetime, a joint venture of Walt Disney Co. and The Hearst Corporation, has four times the number of women 18-49 as Oxygen, which was acquired by NBC U in October.
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