Leo Laporte Rakes In $1.5 Million A Year Podcasting

Leo Laporte has built a solid, profitable media business with TWiT.tv, his network of podcasts focused on technology.

Speaking to the Online News Association last week (via Jeff Jarvis), Laporte said he is pulling in $1.5 million annually, with just $350,000 in costs. (So roughly $1.1 million in annual profit.)

What’s more, he says that revenue is doubling on annual basis, and he charges a $70 CPM, or cost per 1,000 ad impressions.

Laporte has a dedicated audience tuning in for his podcasts, which feature regular guests like Kevin Rose and John Dvorak. (He recently had a famous blow up with Mike Arrington.)

The downside: Laporte’s revenue stream is entirely dependent on being Leo Laporte. He’s diversified the network’s offerings, but Laporte himself remains the top draw. So there’s not much of a shot at a big payday selling the company — unless he signed a very long-term contract.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.