The Chinese tech giant partnered with Faraday Future just opened its own new US headquarters in Silicon Valley

LeEco San Jose
A view of the sign from outside LeEco’s new US headquarters in San Jose, California. Bryan Logan/Business Insider

SAN JOSE, California — A giant Chinese media conglomerate has landed in Silicon Valley.

LeEco, the company that’s partnered with electric-car startup, Faraday Future, just opened its new US headquarters in San Jose, California.

Close to 300 employees occupy the building now, with capacity for up to 800, LeEco executives said at a ribbon-cutting event Thursday.

LeEco plans to use its new real-estate to further development of its many next-generation technologies, which include virtual reality hardware and smartphones.

The company — founded in 2004 as LeTV before changing its name — has cultivated a vast profile in Beijing, pushing everything from televisions, to cloud-computing services, and bicycles. It also distributes a broad platform of entertainment and sports content.

The company’s multiple businesses have earned it an oft-heard moniker, “the Netflix of China,” but a more accurate description might be the Apple of China, since LeEco focuses so heavily on internet-driven hardware and software.

And, like Apple, LeEco is embarking on an ambitious electric-car project.

Keeping true to the company’s internet-first maxim, LeEco debuted a handful of new smartphones and virtual reality hardware — and its LeSEE electric concept car — on Facebook Live last week.

Comparisons to Apple likely wouldn’t flatter CEO Jia Yueting, who called the iPhone maker “outdated” in an interview with CNBC this week.

And if you think Tesla is another giant that LeEco wants to emulate, you might be wrong there, too. Jia told Reuters on Monday “We hope to surpass Tesla and lead the industry leapfrogging to a new age.”

LeEco Opening San Jose
LeEco executives and officials with the city of San Jose, California pose for the ribbon-cutting ceremony at the company’s new US headquarters, April 28, 2016. Bryan Logan/Business Insider

More recently, the company announced its inaugural move into automobiles. LeEco’s electric-vehicle project is one that’s close to CEO Jia, who longs to reverse the effects of industrial pollution currently plaguing China’s skies. “When was the last time we saw a blue sky with white clouds,” Jia once asked, while talking about his vision for China’s pollution-free, electric future.

In addition to its partnership with Faraday Future, LeEco is also brainstorming electric vehicles with luxury automaker, Aston Martin.

The company pops up in the tech capital of the world at a time when other giants like Google, Apple and Microsoft shift to next-generation technologies in virtual reality and artificial intelligence. Google and Apple are both developing some form of transportation on their own.

Google is nearly a decade into its self-driving car project, and Apple is rumoured to be developing some sort of vehicle platform as well.

LeEco Opening San Jose
A scale model of the Faraday Future FFZero1 concept race car at LeEco’s San Jose headquarters. Bryan Logan/Business Insider

A number of legacy automakers also have second homes in Silicon Valley — primarily for research and development around plug-in and autonomous technologies. Honda opened its research office last year. Toyota, GM and Ford also live here. Tesla is a massive presence here with its Fremont auto factory where the Model S, Model X — and soon, the Model 3 — are built.

Faraday Future, another startup focusing on electric, autonomous vehicles has offices in the San Francisco Bay Area and in Southern California. FF is personally backed by LeEco’s CEO, and his company is one of FF’s strategic partners.

Not long after LeEco christened its new San Jose home on Thursday, it was reported that the company is in talks to buy Yahoo’s old land nearby.

The mostly unused real estate is capable of housing up to 3 million square feet of research and development space.

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