Meet The Childhood Friend In Charge Of Making LeBron James A Global Icon

The LeBrons James LeBron Animated Cartoon TV

Photo: nytimes.com

Maverick Carter dreams of turning LeBron James into Fat Albert.In pursuit of this farfetched fantasy, the chauffeured black Mercedes-Benz parks at 26th and Broadway, Manhattan’s historic Flatiron District, 25 minutes before the scheduled start of Carter’s meeting with the founders of Believe Entertainment Group.

Cheryl Singleton, Carter’s assistant, rides shotgun. Tall and lean, Carter rests comfortably in the back.  

Dressed in charcoal blue trousers, a grey, half-zipper sweater, a navy blue, three-quarters-length trench coat and boots, Carter appears youthfully professional, appropriate for a corporate meeting and an R&B concert. Sans the $50,000 Audemars Piguet “Legacy” watch, Carter strikes a rather inconspicuous look.

READ the full article at FoxSports.com >

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.