Lawyers, Largest YP Advertisers, Prohibited From Using Groupon In NC

A North Carolina State ethics subcommittee has proposed an opinion stating that is not ethical for lawyers to offer their services via Groupon according to the ABA Journal.

The opinion states that a lawyer is not allowed to share a fee with a nonlawyer, which in this case is Groupon, according to an Oyez column by North Carolina Lawyers Weekly.

Lawyers Are the Number One Category for Yellow Pages Advertising

Why is this a big deal? Lawyers are the number one category for yellow pages advertising. If Groupon is looking to replace the Yellow Pages as the number one option for local advertisers, it’s a real blow if they can’t target the largest spender in the category.

While legal services was probably not a high priority item for Groupon’s once a day deal offering, it was likely to figure prominently in the Groupon stores environment where users actively search for services offering deals.

Will be interesting to see if Groupon attempts to lobby state bars to prevent similar rulings in other states.

This post originally appeared at Yipit blog. Vinicius Vacanti is a co-founder of Yipit, the leading daily deal aggregator recommending the best daily deals by learning your tastes.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at