Photo: Stylecaster / Steve Erle
It’s fair to say that Lauren Conrad is one smart cookie.She’s managed to do the unthinkable: parlay reality TV fame and tabloid headlines into a bona fide empire, complete with two clothing lines (Paper Crown and LC Lauren Conrad for Kohl’s), a beauty book, a website, and a second fictional book series under her belt. Through it all, Conrad has also managed to stay true to the core sensibilities that made her so popular when she first burst onto the scene in MTV’s “Laguna Beach”—she’s approachable, no nonsense, and possesses a kind of self-awareness and sophistication that seems beyond her 26 years. She really does seem like the kind of chic, down-to-earth gal you’d want for a friend.
So how does the budding mogul get it all done? Conrad let us spend an afternoon in her offices to get an inside look at her process. The Paper Crown offices, as it happens, are located in the low-key college town of Westwood, Los Angeles, and upon entry, there’s no mistaking that it’s Conrad’s place. The decor is flirty, chic, and includes an array of countless design sketches, mood boards, ladylike trinkets, and racks of clothing.
Everything in Conrad's office telegraphs her brand of youthful sophistication—take, for example, the soft pink walls and glittery leather that bears the company's name.
Conrad's more than a designer and a beauty maven—she's also an author! Here, two of her books sit in her office.
At left, Conrad wears Paper Crown's London Coat in tan, from the Fall 2012 collection. At right, inspiration snippets are pinned to an artful bird cage.
Conrad loves her Chanel perfume. Here, several bottles are artfully arranged on a mirrored tray, along with her precious tiara.
Conrad is known for her flawless looks when it comes to beauty, and she revealed to us that her often-imitated hairstyles take up to seven hours to perfect in the salon!
Conrad in her signature New Year's top hat and the party dress she plans to wear to ring in 2013. To the right is her mood board, a hodgepodge of her inspirational images for upcoming collections.
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