Latest German Trend: Breakfast At Furniture Stores


Photo: OiMax via Flickr

Perfecting that meatball recipe has really paid off! Thanks to its “diversity of offerings, quality and freshness of food, and good service,” Ikea has ranked higher than McDonald’s in a new fast-food study released by the German Institute for Service Quality.Apparently its excellence represents a growing trend: according to a recent story in the Deutsche Press-Agentur, dining in furniture stores is sweeping the nation, with companies such as Kraft, Höffner, and Dodenhof (where there’s a rooftop restaurant as well as a cafe) all following suit. Per the article (translated into English by The Atlantic today): “Whoever wants to breakfast in the furniture store must often hurry if he wants to get a seat at all—[it’s] now a nationwide phenomenon.” 

No word yet whether holding pens for bored male shoppers will also catch on here.

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