Amazon made news this week with their acquisition of 3D mapping startup UpNext.
In a news note on BI Intelligence, we analyse what Amazon is up to with this acquisition. We:
- Look at the increasing importance of bringing native apps to the Kindle Fire tablet.
- Describe why we think this is the latest evidence of pointing to the development of an Amazon phone.
- Give a brief overview of the other clues over the last year that lead us to conclude an Amazon phone is in development, including Amazon’s purchase of Yap last November.
- Outline the potential revenue opportunities an Amazon phone represents that in many ways is a natural extension of its core online business, including media sales and ecommerce.
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