Latest Amazon Buy Is Another Signal They're Building A Phone

Amazon made news this week with their acquisition of 3D mapping startup UpNext.

In a news note on BI Intelligence, we analyse what Amazon is up to with this acquisition. We:

  • Look at the increasing importance of bringing native apps to the Kindle Fire tablet. 
  • Describe why we think this is the latest evidence of pointing to the development of an Amazon phone. 
  • Give a brief overview of the other clues over the last year that lead us to conclude an Amazon phone is in development, including Amazon’s purchase of Yap last November.
  • Outline the potential revenue opportunities an Amazon phone represents that in many ways is a natural extension of its core online business, including media sales and ecommerce. 

For full access to the news note, sign up for a free trial subscription today.

Note: BI Intelligence is Business Insider’s new research and analysis service focused on the mobile industry. Trial subscribers gain full access to a library of research, data, and charts, as well as all news notes. 

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