Photo: OMGPOP via Dan Porter
Draw Something, the pictionary-like mobile app, continues to catch fire.Last night it drew in 4.5 million people who played between 8 and 9 PM EST.
Yes, that’s 4.5 million people playing the same game in one hour. The other week Draw Something made up 1 per cent of all tweets.
Last week we reported the new viral mobile game hit 20 million users in 5 weeks. It has about 12 million active users and the game is generating 6-figures per day for its parent company, OMGPOP.
Celebrities are leading the Draw Something charge. OMGPOP Vice President Eric von Coelln put together a Pinterest board of stars playing the game. It includes Rosie O’Donnell and the entire Jersey Shore cast.
Here’s a tweet from Disney star and singer, Demi Lovato: