Businesses are now spending a whopping $1B per quarter on social media to reach fans through advertising, according to Business Insider’s estimates.And that’s not counting resources poured into non-advertising social-media projects like content publishing and sentiment monitoring.
With all this activity, it’s crucial to know: what’s the best way to measure impact on social media?
Find out this week.
Join 300 executives at Social Media ROI, Business Insider’s second-annual conference on measuring and amplifying business results on Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google Plus, YouTube, blogs, and more.
Social Media ROI takes place Thursday, September 27 in New York at the Apella centre.
Reserve your spot now.
- Dan Roth, LinkedIn
- Barbara Liss, Quaker Foods
- Joey Bergstein, Seventh Generation
- Scott Monty, Ford Motor Company
- Todd Robinson, Bank of America
- Susan Lyne, Gilt Groupe
- Shana Fischer, High Line Venture Partners
- Dave Gilboa, Warby Parker
- And more!
Here’s who should attend:
Marketers who want to put smart metrics behind their social efforts Consultants and agencies who want to offer their clients a clear ROI picture Investors in social-media analytics and social commerce companies who need to stay abreast of market trends and needsThe event also features tactical breakfast and lunch workshops, and case studies such as 33Across’ walk-through of a successful campaign for illycaffè.
You can follow @BI_Events on Twitter for further discounts and updates.
See you on Thursday!
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.