The last Blockbuster in America created a beer to celebrate its lonely status — here's the verdict

Business Insider/Jessica TylerThe Last Blockbuster is now a beer.
  • The sole remaining Blockbuster in America now has a beer produced in its honour.
  • Last week, the Blockbuster in Bend, Oregon, in collaboration with craft brewer 10 Barrel Brewing Co. debuted a beer called “The Last Blockbuster.”
  • A taste test of the beer reveals it to be a dark, complex brew that tastes as though the drinker has sucked it down through a Twizzler straw.

The official beer of the last Blockbuster in America is making its debut.

The Blockbuster store in Bend, Oregon, collaborated with craft brewer 10 Barrel Brewing Co. to create a beer called “The Last Blockbuster.” The beer debuted last week at a block party in Bend, Oregon.

The Bend Blockbuster became the last location of the video-rental store left in the country earlier this year when the two remaining Blockbuster locations in Alaska finally shut down. Travellers have begun making their way to Bend, a city in central Oregon with roughly 100,000 residents, in a nostalgic pilgrimage to the video-rental chain.

Now, these Blockbuster lovers will have a beer to sip as they reminisce about video rentals past.

While the Last Blockbuster beer is only available at the six 10 Barrel pub locations, including the two in Bend, for a limited time, Business Insider managed to get a hold of two bottles of the brew. Here’s what it is like to taste test the beer that pays tribute to the last Blockbuster left standing.

Read more: Only a single Blockbuster remains open in all of America. Here’s what it’s like to visit


The beers came in iconic blue-and-yellow packaging, with Milk Duds and popcorn as welcome and thematically appropriate accompaniments. The beer pairs especially well with the Milk Duds, with distinct but compatible caramel tones.

Business Insider/Jessica Tyler

The Last Blockbuster is a dark, rich ale — nothing like Bud Light, the watery and chuggable beer that perhaps best embodies Blockbuster’s heyday. Instead, this is truly a post-craft beer boom brew.

Business Insider/Jessica Tyler

The beer goes down smoothly, thick with caramel and coffee flavours. But, the subtle notes of red licorice certainly shine through, with an aftertaste that is delectably Twizzler-esque.

Business Insider/Jessica Tyler

In fact, the drinkable beer tastes like what you would get if you took a nice, complex dark ale and sucked it through a Twizzler straw. And, somehow, that actually works very well.

Business Insider/Jessica Tyler

The Bend, Oregon, Blockbuster is a tourist destination with a beer to match. If you aren’t convinced a video-rental store is worth a road trip, perhaps this surprisingly tasty beer will push you over the edge.

Business Insider/Jessica Tyler

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