People spent more than $1 billion on Lamborghini Urus SUVs last year as ultra-luxury car brands cash in on the SUV trend

LamborghiniLamborghini Urus.
  • With the novel coronavirus hitting markets hard, Lamborghini revisited its 2019 successes this week to help calm nerves.
  • Last year was Lamborghini’s best in the brand’s 56-year history, with sales at 8,205 cars and nearly $US2 billion in turnover.
  • The $US200,000 Lamborghini Urus, a 641-horsepower “super SUV,” accounted for more than half of the company’s sales last year.
  • Several luxury brands, from Aston Martin to Rolls-Royce, have come out with their own high-powered, opulent SUVs in recent years. Others, like Ferrari, have them in the pipeline.
  • Visit Business Insider’s homepage for more stories.

The coronavirus pandemic is defining 2020, as it tanks markets and forces carmakers to halt production for safety concerns. But 2019 was an excellent year for some companies, Lamborghini included – and Lamborghini wants to remind everyone of that.

Thus, Lamborghini reiterated on Thursday that while the novel coronavirus “poses significant challenges for 2020,” Lamborghini had its best sales in its 56-year history in 2019. It’s a convenient way to calm the nerves of those invested in Lamborghini’s success, at a time when nerves are rarely calm.

Much of that calming success comes by way of the Lamborghini Urus, a 641-horsepower, $US200,000 “super SUV” that had its first full year on the market in 2019. Lamborghini sold a total of 8,205 cars last year – a number that may not sound like a lot, but represents an astonishing 43% increase in sales over 2018.

That huge bump in sales was largely fuelled by the Urus, which went on sale in 2018 and has given Lamborghini massive returns over the last two years. Urus sales totaled 4,962 units in 2019, accounting for more than half of all the Lamborghinis sold – and, at its starting price, Urus customers spent more than $US1 billion on the SUV in 2019.

Moreover, the Urus has helped Lamborghini more than double its overall sales since 2017, when the brand sold just 3,815 cars across its entire lineup.

And Lamborghini isn’t the only high-performance or ultra-luxury carmaker cashing in on the SUV craze – Aston Martin, Rolls-Royce, and Bentley have all released their own powerful, opulent family haulers as of late, and the Ferrari Purosangue SUV is on the way.

Take a look at the wildly successful Urus – along with the other super SUVs it competes with – below.


With the coronavirus ravaging the auto industry — and many other sectors along with it — 2020 is proving to be a bleak year for car companies. But for Lamborghini, 2019 was a wholly different story.

LamborghiniLamborghini Urus.

Last year, the Italian supercar maker had its best annual sales in its 56-year history. In an effort to calm nerves amid the pandemic, the automaker reiterated that this week.

Hollis Johnson/Business InsiderLamborghini Urus.

Lamborghini sold 8,205 vehicles last year, with a reported a turnover of nearly $US2 billion.

LamborghiniLamborghini Urus.

That may not sound like a ton — especially when you consider that some large manufacturers churn out millions of cars annually — but it represents a full 43% increase in sales over the previous year.

Hollis Johnson/Business InsiderLamborghini Urus.

Lamborghini’s best-selling car by far wasn’t a car at all — it was the Urus SUV.

LamborghiniLamborghini Urus.

Lamborghini sold 4,962 Urus models last year, accounting for more than half of all Lambos bought worldwide.

LamborghiniLamborghini Urus.

By comparison, in 2017, before the Urus went on sale, Lamborghini sold a total of 3,815 cars across its entire lineup.

LamborghiniLamborghini Urus.

So, the Urus effectively helped Lamborghini lift its sales figures more than twofold in just two short years.

LamborghiniLamborghini Urus.

Factoring in a starting MSRP of more than $US200,000 and close to 5,000 units sold in 2019, the world’s wealthy spent more than $US1 billion on Urus SUVs last year — and that’s without pricier options.

LamborghiniLamborghini Urus.

For those who can afford it, the Urus serves up an enticing cocktail of menacing looks, supercar performance, and SUV practicality.

Hollis Johnson/Business InsiderLamborghini Urus.

Read more: Business Insider


It packs a 4.0-litre, twin-turbocharged V8 good for a rated 641 horsepower and 627 pound-feet of torque.

LamborghiniLamborghini Urus.

It purportedly makes the sprint from 0 to 62 mph in 3.6 seconds, which is blisteringly quick for its size.

LamborghiniLamborghini Urus.

It claims a top speed of roughly 190 mph …

LamborghiniLamborghini Urus.

… and a 0-to-124-mph time of just 12.8 seconds.

LamborghiniLamborghini Urus.

Carbon-ceramic brakes come standard for optimal stopping power at high speeds.

LamborghiniLamborghini Urus.

Sporting adjustable air suspension and four-wheel drive, the Urus is built ready to tackle off-road terrain. That is, if you want to risk it in your $US200,000-plus SUV.

LamborghiniLamborghini Urus.

Plus, with four-wheel steering and active torque vectoring, the Urus is a cornering machine.

LamborghiniLamborghini Urus.

To cash in on the crossover and SUV craze, lots of other high-end car companies are building them for the first time. Aston Martin’s DBX recently arrived with a sticker price of roughly $US192,000.

Aston MartinAston Martin DBX.

Source: Car and Driver


Bentley debuted the Bentayga in 2015 and gave it 600 horsepower, 664 pound-feet of torque, and the ability to hit 60 mph in four seconds.

BentleyBentley Bentayga.

Read more: Business Insider


The Cullinan is Rolls-Royce’s first-ever SUV, complete with a massive 6.7-litre V12 and an equally huge starting price of around $US327,000.

Rolls-Royce.Rolls-Royce Cullinan.

Source: Car and Driver


Expect to see an increasing number of super SUVs on the road in coming years. And, with sales numbers like 2019, we’ll see if Lamborghini expands its lineup as well.

Hollis Johnson/Business InsiderLamborghini Urus.

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