Lady Gaga will be kicking off the “Good Morning America” summer concert series on May 27, 2011, announced GMA Monday morning with much hype.
Perhaps the concert will also kick up GMA’s sliding ratings in its key demo. The show has had its lowest ratings ever in the 25-54 demo in the January-March 2011 period, reports TV Newser.
In total viewers, however, it’s ascending cleverly with a 9% increase over the first quarter of 2010, essentially closing the gap with No. 1 NBC’s “Today” show from 1.24 million to 730,000 viewers.
“This is “Today’s” 63rd straight quarter win in total viewers and all demos,” says TV Newser.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.