Here Are The 10 Most Powerful Women In Media

Beyonce

Photo: justjared.buzznet.com

On Wednesday, Forbes published its 2011 list of the “World’s Most Powerful Women.”While the names of female world leaders (Angela Merkel, Hillary Clinton) and mega-celebrities (Beyonce, Lady Gaga) on the list are no surprise, the methodology caught our eye.

In addition to salary figures and media appearances, the magazine also took social media into consideration, specifically “Facebook fans, Twitter followers and YouTube views.”

Just take a look at No. 18 on the list, Beyonce‘s numbers:

  • Salary: $35 million
  • Facebook Friends: 19,138k+
  • Twitter Followers: 1,512k+

Hmm.

While there is certainly something to be said about the power of a social media presence, it’s quite another thing to use it as a measure of overall “power.”

Does close to 500,000 Facebook Friends make Gisele B√ľndchen powerful, or does it mean people just want to check out photos like these of the supermodel? And does that really make her more powerful than the President of Liberia or Managing Director of the World Bank?

No. 11: Lady Gaga

  • Salary: $90 million
  • Facebook Friends: 32,585k+
  • Twitter Followers: 12,911k+
  • Google News Results: 5,050,000

No. 14: Oprah Winfrey

  • Net Worth $2.7 billion
  • Facebook Friends: 5,391k+
  • Twitter Followers: 7,148k+
  • Google News Results: 1,900,000

No. 29: Angelina Jolie

  • Salary: $30 million
  • Facebook Friends: 350k+
  • Google News Results: 2,700,000

No. 31: Arianna Huffington

  • Company Revenue: $2 billion
  • Facebook Friends: 157k+
  • Twitter Followers: 710k+

No. 34: Sarah Palin

  • Salary: $7 million (estimate)
  • Facebook Friends: 2,385k+
  • Twitter Followers: 640k+

No. 55: Ellen DeGeneres

  • Salary: $45 million
  • Facebook Friends: 1,087k+
  • Twitter Followers: 6,445k+
  • Google News Results: 630,000

No. 60: Gisele B√ľndchen

  • Salary: $45 million
  • Facebook Friends: 473k+
  • Google News Results: 905,000

No. 69: Anna Wintour

  • Company Revenue: $342 million (estimate)

No. 81: Tina Brown

  • Company Revenue: $159 million (estimate)
  • Facebook Friends: 40k+
  • Twitter Followers: 22k+

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.