Kylie Jenner was named as Puma’s new brand ambassador in February. Now the reality TV star has released the first image of her campaign on Instagram. In it, she advertises a new style of sneaker: “The Fierce.”
You can see a behind-the-scenes video of the shoot here:
Puma has already been increasing its share of the growing female sports clothing market, after sneakers designed by Rihanna gave the company higher-than-expected sales growth in the fourth quarter.
Kanye West refused to believe that his sister-in-law Kylie would model for Puma. His own fashion line, Yeezy, is produced by Puma rival Adidas. He tweeted last month:
1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!
— KANYE WEST (@kanyewest) 9 February 2016
The Fierce sneaker debuted by Kylie Jenner will be released on April 1.
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