- On Wednesday, Kylie Jenner released a 35-second video on Twitter to promote a product from her new skin-care brand, Kylie Skin.
- In the video, Jenner applies the $US24 foaming face wash to her skin and then washes it off in less than 10 seconds.
- Jenner uses a white cloth to dry her skin, and it appears to show that she was wearing foundation.
- People are criticising Jenner on Twitter, saying she’s promoting a beauty product that she doesn’t seem to use properly in a video that’s been altered by a filter.
- Visit INSIDER’s homepage for more stories.
Kylie Jenner is one of the biggest beauty moguls in the world. After being named the youngest self-made billionaire thanks to her makeup line, Kylie Cosmetics, Jenner entered the skin-care industry with her latest venture, Kylie Skin. But not all consumers are convinced.
On Wednesday, Jenner released a 35-second video in which she is seen washing her face with the $US24 foaming face wash, which is currently sold out. In less than 10 seconds, Jenner applies the product and rinses it off. She also wipes her skin with a white cloth, which appears to show that she was wearing foundation throughout the video.
The video led some people on social media to say that Jenner didn’t actually know how to properly use the products she sells.
morning and night ???? pic.twitter.com/y5jibIxnfM
— Kylie Skin (@kylieskin) May 29, 2019
People on social media had a lot to say about Jenner’s latest video
On Twitter, some people said they wouldn’t purchase skin-care products from the beauty-brand founder because she seemed to wash her face too quickly in a video that’s meant to be promotional.
She didn’t even rub on her face long enough for it to make a difference. I really hope people think before they invest in these products.
— jules (@JuliExplores) May 29, 2019
Others said Jenner’s video suggests that she doesn’t actually use the Kylie Skin brand regularly.
This just proves that Kylie did no type of research and doesn’t know what she’s doing at all, not even caring she might be damaging her fans faces with horrible advice
— Angelina Rose (@Ms_AngelinaRose) May 29, 2019
this how you wash your face when you can buy new skin
— noadvancekyn (@fatheadkynedy) May 29, 2019
Others pointed out that Jenner’s video used a filter, which may have blurred what her skin actually looked like before and after using the face wash.
Mam, the filter defeats the purpose of us seeing whatever effects your product has done to your skin…
— Camina Drummer's third wife ???? (@ArtShrike9) May 29, 2019
Why put a filter on a skincare video…
— Jewel ????????♀️ (@itsjewellll) May 29, 2019
how she promoting her skin care line w a snap filter on ????
— siillvveeeerr suuurrfeerrrr ????????♂️ (@trippybrittany) May 29, 2019
People were also quick to notice that foundation seemed to transfer from Jenner’s face to the white towel she used to dry her skin.
The foundation ????????????????????????
— w.e.b. debarge (@EthicalAssBitch) May 29, 2019
miss kylie why is there foundation or ur towel pic.twitter.com/gFFF2yjiro
— liz⁷ ???? (@pvsces) May 29, 2019
According to dermatologists, Jenner broke 2 rules that are key to washing your face properly
As INSIDER has previously noted, removing your makeup before washing your face is a key step to achieving clear skin. If you don’t double cleanse, you risk clogging your pores and creating acne, HuffPost pointed out.
Sonam Yadav, a dermatologist in New Delhi, previously told INSIDER that skin-care products could be ineffective if rinsed away too quickly. Specifically, she advised people to massage face products onto damp skin using gentle circular motions.
“Especially do allow 30 to 60 seconds before washing off to allow the medicated product to work,” she told us.
Jenner was recently criticised for including a walnut face scrub in her Kylie Skin line
On May 14, Jenner announced the launch of Kylie Skin, which includes a $US22 walnut face scrub. Many fans criticised the product, as crushed walnut shells can create micro-tears in the skin.
A WALNUT FACE SCRUB?! Why is Kylie trying to destroy our skin omfg pic.twitter.com/5QRjVBH5YG
— K ☾ (@WizzKhaleesi) May 12, 2019
Did we learn nothing from the St. Ives lawsuit?! pic.twitter.com/I2yxWlunXa
— K ☾ (@WizzKhaleesi) May 12, 2019
Regardless, the product appears to have been popular with customers and is currently sold out.
Representatives for Kylie Skin did not immediately reply to INSIDER’s request for comment.
- Read more:
- 16 of Kylie Jenner’s best outfits of all time
- Kylie Jenner wore a $US16,917 sheer orange minidress for a casual night out
- Kylie Jenner filed a patent for ‘Kylie Hair’ to add to her growing beauty empire
- Kylie Jenner appears to be coming out with a baby line – and she’s planning everything from car seats to clothes
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