People are criticising Kylie Jenner for washing her face while seemingly wearing foundation in a video to promote her new skin-care line

  • On Wednesday, Kylie Jenner released a 35-second video on Twitter to promote a product from her new skin-care brand, Kylie Skin.
  • In the video, Jenner applies the $US24 foaming face wash to her skin and then washes it off in less than 10 seconds.
  • Jenner uses a white cloth to dry her skin, and it appears to show that she was wearing foundation.
  • People are criticising Jenner on Twitter, saying she’s promoting a beauty product that she doesn’t seem to use properly in a video that’s been altered by a filter.
  • Visit INSIDER’s homepage for more stories.

Kylie Jenner is one of the biggest beauty moguls in the world. After being named the youngest self-made billionaire thanks to her makeup line, Kylie Cosmetics, Jenner entered the skin-care industry with her latest venture, Kylie Skin. But not all consumers are convinced.

On Wednesday, Jenner released a 35-second video in which she is seen washing her face with the $US24 foaming face wash, which is currently sold out. In less than 10 seconds, Jenner applies the product and rinses it off. She also wipes her skin with a white cloth, which appears to show that she was wearing foundation throughout the video.

The video led some people on social media to say that Jenner didn’t actually know how to properly use the products she sells.

People on social media had a lot to say about Jenner’s latest video

On Twitter, some people said they wouldn’t purchase skin-care products from the beauty-brand founder because she seemed to wash her face too quickly in a video that’s meant to be promotional.

https://twitter.com/Mahaliah/status/1133852223954403333?ref_src=twsrc^tfw

https://twitter.com/Monica__forever/status/1133759070610042880?ref_src=twsrc^tfw

Others said Jenner’s video suggests that she doesn’t actually use the Kylie Skin brand regularly.

Others pointed out that Jenner’s video used a filter, which may have blurred what her skin actually looked like before and after using the face wash.

People were also quick to notice that foundation seemed to transfer from Jenner’s face to the white towel she used to dry her skin.

According to dermatologists, Jenner broke 2 rules that are key to washing your face properly

As INSIDER has previously noted, removing your makeup before washing your face is a key step to achieving clear skin. If you don’t double cleanse, you risk clogging your pores and creating acne, HuffPost pointed out.


Read more:
I asked a dermatologist to critique my skin-care routine – here’s what I learned, plus products she recommended

Sonam Yadav, a dermatologist in New Delhi, previously told INSIDER that skin-care products could be ineffective if rinsed away too quickly. Specifically, she advised people to massage face products onto damp skin using gentle circular motions.

“Especially do allow 30 to 60 seconds before washing off to allow the medicated product to work,” she told us.

Jenner was recently criticised for including a walnut face scrub in her Kylie Skin line

On May 14, Jenner announced the launch of Kylie Skin, which includes a $US22 walnut face scrub. Many fans criticised the product, as crushed walnut shells can create micro-tears in the skin.

Regardless, the product appears to have been popular with customers and is currently sold out.

Representatives for Kylie Skin did not immediately reply to INSIDER’s request for comment.

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