We compared two grocery store chains in the US that have fierce cult followings to see which one is better — and the winner is clear

Wegmans 19

When it comes to grocery stores with cult followings, two legendary chains stand out: Kroger and Wegmans.

Kroger is famous for its low prices, while fans say that the Wegmans shopping experience is second to none.

In an effort to determine which grocery brand reigns supreme, Business Insider decided to visit both chains and take stock of what each have to offer.

Here’s how the two grocery stores compare:

[slideshow]
[slide
permalink=”/#driving-up-to-the-wegmans-in-charlottesville-virginia-it-was-immediately-clear-that-this-wouldnt-be-a-normal-shopping-trip-1″
title=”Driving up to the Wegmans in Charlottesville, Virginia, it was immediately clear that this wouldn’t be a normal shopping trip.”
content=””
image=”http://static.businessinsider.com/image/595299bda3630fd5148b5b09″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#wegmans-is-huge-once-we-entered-the-store-however-we-realized-that-it-isnt-just-large-its-a-behemoth-2″
title=”Wegmans is huge. Once we entered the store, however, we realised that it isn’t just large — it’s a behemoth.”
content=””
image=”http://static.businessinsider.com/image/595299bea3630f62588b5638″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#according-to-the-company-locations-stock-up-to-70000-products-thats-a-ton-compared-to-the-slightly-more-than-40000-products-that-the-average-supermarket-stocks-according-to-the-food-marketing-institute-3″
title=”According to the company, locations stock up to 70,000 products. That’s a ton, compared to the slightly more than 40,000 products that the average supermarket stocks, according to the Food Marketing Institute.”
content=””
image=”http://static.businessinsider.com/image/595299bba3630f62588b5637″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#awed-by-the-grocery-opulence-we-wandered-towards-the-prepared-foods-4″
title=”Awed by the grocery opulence, we wandered towards the prepared foods.”
content=””
image=”http://static.businessinsider.com/image/595299bba3630f1d008b5d57″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#wegmans-fans-praise-the-stores-ready-to-eat-section-and-seeing-the-options-from-chicken-wings-to-sushi-its-easy-to-understand-why-5″
title=”Wegmans fans praise the store’s ready-to-eat section and, seeing the options from chicken wings to sushi, it’s easy to understand why.”
content=””
image=”http://static.businessinsider.com/image/595299bba3630f16128b4bfd”
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#the-store-even-has-a-pub-complete-with-happy-hour-special-perfect-for-thirsty-shoppers-6″
title=”The store even has a ‘pub,’ complete with happy hour special, perfect for thirsty shoppers.”
content=””
image=”http://static.businessinsider.com/image/595299bea3630f87028b5cb0″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#of-course-the-most-important-thing-isnt-the-add-ons-its-the-groceries-7″
title=”Of course, the most important thing isn’t the add-ons — it’s the groceries.”
content=””
image=”http://static.businessinsider.com/image/595299bca3630f5b508b5615″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#the-store-sells-both-wegmans-brands-which-tend-to-be-less-expensive-and-pricier-options-8″
title=”The store sells both Wegmans’ brands — which tend to be less expensive — and pricier options.”
content=””
image=”http://static.businessinsider.com/image/595299bca3630ff9008b5c86″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#family-sized-packaging-also-helps-cut-down-on-costs-9″
title=”Family-sized packaging also helps cut down on costs.”
content=””
image=”http://static.businessinsider.com/image/595299bda3630f16128b4bfe”
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#wegmans-has-spacious-aisles-filled-with-everything-from-paper-goods-to-champagne-10″
title=”Wegmans has spacious aisles filled with everything from paper goods to champagne.”
content=””
image=”http://static.businessinsider.com/image/595299bca3630f88018b5cb7″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#speaking-of-champagne-the-charlottesville-wegmans-also-features-a-sprawling-wine-store-where-you-can-buy-everything-from-veuve-clicquot-for-4299-to-a-selection-of-bottles-for-just-6-11″
title=”Speaking of champagne, the Charlottesville Wegmans also features a sprawling wine store, where you can buy everything from Veuve Clicquot for $42.99 to a selection of bottles for just $6.”
content=””
image=”http://static.businessinsider.com/image/595299bda3630f950f8b52c7″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#leaving-wegmans-felt-like-departing-from-a-miniature-self-contained-village-which-could-provide-shoppers-with-everything-they-could-ever-want-12″
title=”Leaving Wegmans felt like departing from a miniature self-contained village which could provide shoppers with everything they could ever want.”
content=””
image=”http://static.businessinsider.com/image/595299bba3630fd5148b5b08″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#arriving-at-a-kroger-a-few-miles-down-the-street-felt-like-a-return-to-reality-13″
title=”Arriving at a Kroger a few miles down the street felt like a return to reality.”
content=””
image=”http://static.businessinsider.com/image/59529b92a3630ff71a8b5acd”
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#gone-were-the-soft-lighting-and-wood-tones-of-wegmans-replaced-with-classic-supermarket-florescent-lights-14″
title=”Gone were the soft lighting and wood-tones of Wegmans, replaced with classic supermarket florescent lights.”
content=””
image=”http://static.businessinsider.com/image/59529b90a3630f950f8b52de”
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#to-be-fair-kroger-isnt-as-focused-on-providing-an-upscale-experience-as-it-is-on-low-prices-items-including-apples-and-milk-were-slightly-less-expensive-at-kroger-15″
title=”To be fair, Kroger isn’t as focused on providing an upscale experience as it is on low prices. Items including apples and milk were slightly less expensive at Kroger.”
content=””
image=”http://static.businessinsider.com/image/59529b91a3630f88018b5cd6″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#further-sometimes-finding-a-deal-at-wegmans-took-a-bit-more-hunting-than-at-kroger-while-we-originally-believed-the-cheapest-spaghetti-at-wegmans-to-be-a-149-box-from-the-italian-classics-line-significantly-more-expensive-than-the-88-cent-spaghetti-at-kroger-a-wegmans-spokesperson-informed-us-that-the-basic-wegmans-brand-costs-just-79-cents-a-box-16″
title=”Further, sometimes finding a deal at Wegmans took a bit more hunting than at Kroger. While we originally believed the cheapest spaghetti at Wegmans to be a $1.49 box from the Italian Classics line — significantly more expensive than the 88 cent spaghetti at Kroger — a Wegmans spokesperson informed us that the basic Wegmans brand costs just 79 cents a box.”
content=””
image=”http://static.businessinsider.com/image/59529b91a3630f1a008b5d71″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#the-stores-were-more-evenly-matched-on-other-items-eggs-were-99-cents-and-tomatoes-were-199-at-both-chains-bananas-were-actually-cheaper-at-wegmans-where-they-cost-49-cents-a-pound-compared-to-59-cents-at-kroger-17″
title=”The stores were more evenly matched on other items. Eggs were 99 cents and tomatoes were $1.99 at both chains. Bananas were actually cheaper at Wegmans, where they cost 49 cents a pound, compared to 59 cents at Kroger.”
content=””
image=”http://static.businessinsider.com/image/59529b92a3630f5b508b562d”
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#while-kroger-has-been-slashing-prices-it-is-getting-increasingly-difficult-for-the-store-to-beat-out-the-competition-when-it-comes-to-offering-the-lowest-prices-especially-as-european-budget-competitors-like-lidl-and-aldi-expand-in-the-us-18″
title=”While Kroger has been slashing prices, it is getting increasingly difficult for the store to beat out the competition when it comes to offering the lowest prices — especially as European budget competitors like Lidl and Aldi expand in the US.”
content=””
image=”http://static.businessinsider.com/image/59529b91a3630f16128b4c18″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#in-march-krogers-13-year-streak-of-same-store-sales-growth-came-to-an-end-19″
title=”In March, Kroger’s 13-year-streak of same-store sales growth came to an end.”
content=””
image=”http://static.businessinsider.com/image/59529b91a3630f87028b5cc3″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#at-wegmans-prices-arent-the-only-draw-instead-it-attracts-loyal-customers-by-providing-a-deluxe-shopping-experience-and-other-perks-like-an-expansive-food-court-20″
title=”At Wegmans, prices aren’t the only draw. Instead, it attracts loyal customers by providing a deluxe shopping experience and other perks like an expansive food court.”
content=””
image=”http://static.businessinsider.com/image/595299bea3630ff9008b5c87″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[slide
permalink=”/#after-visiting-wegmans-we-understand-what-its-cultish-customers-see-in-the-brand-and-at-the-end-of-the-day-wed-love-to-shop-there-again-even-if-it-means-passing-up-on-cheaper-groceries-at-a-chain-like-kroger-21″
title=”After visiting Wegmans, we understand what its cultish customers see in the brand. And, at the end of the day, we’d love to shop there again — even if it means passing up on cheaper groceries at a chain like Kroger.”
content=””
image=”http://static.businessinsider.com/image/595299bba3630f950f8b52c6″
source=”Hollis Johnson”
caption=””
credit_href=””
]
[/slideshow]