Kraft Reveals 4th New Logo In Four Years

Kraft Foods has changed its logo for the fourth time in less than four years … and it looks a whole lot like what it started with back in 2009.

Except the company joined in on the latest trend of going lowercase.

kraft logo change

This has been a big year of change for Kraft. Earlier this year, the company decided to change the name of its international snack division to Mondelez — which got a bubble letter, purple logo in May.

Kraft is now on a kick to reinvent itself as a “new company that has been around 109 years.”

What do you think of the new/old logo?

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