Seo Min-Soo of the Samsung Economic Research Institute has an interesting article titled Lessons From K-Pop’s Global Success.
K-pop is short for Korean pop, a music genre that has been gaining a global following in recent years.
“K-pop has entrenched itself as a bona fide phenomenon in Asia and is rapidly extending its reach to new markets,” writes Seo.
Need proof of that success?
Just check out this map of K-pop video views on YouTube:
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