, the group behind #Kony2012 (the most viral video of all time) have just released “Kony 2012: Part II – Beyond Famous.”
The 20-minute-long, similar-looking video was made by Invisible Children CEO Ben Keesey but Jason Russell, the subject and narrator of the first film, is noticeably absent.
While criticisms of the first video are addressed right off the bat, the new video makes no mention of Russell’s public breakdown last month.
Instead, Kony Part II urges viewers to “Dig deeper and turn awareness into informed action. That starts with sharing this film and continues with participating in Cover the Night, the advocacy and awareness event taking place worldwide on April 20th.”
Watch the latest video below:
In response to Kony and other similar movements gone viral, the people over at sortable.com put together the below infographic which takes a look at the rise of “slacktivism” and the power of social media.
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