Kogan takes on Amazon and eBay with the launch of its own marketplace


Australian retailer Kogan.com is upping the local battle against US rivals eBay and Amazon by launching its own marketplace.

Kogan Marketplace now allows third-party traders to sell products on Kogan.com. The Australian retailer says the marketplace will give customers more choice and in turn give businesses access to more customers.

Many prominent brands have already agreed to participate, such as Microsoft, Breville, Lego, Fisher-Price, Paw Patrol, SodaStream, Gillette, Gucci and Philips. Kogan now boasts more than 100,000 additional products with the launch of the marketplace.

“Our mission is to make the most in-demand products and services more affordable for all Australians,” Lazar Monin, who is director of the new venture, said in a press release.

“The launch of Kogan Marketplace is a win-win-win for everyone,” Monin said. “Retailers on the Kogan Marketplace Platform will get market-leading infrastructure and the ability to offer their goods to the Kogan Community.

“We’re obsessed with creating a great experience at Kogan.com for our customers and sellers alike.”

At 1443 AEST, Kogan shares were up 9.0 per cent to $3.89.