The Kindle Fire’s share of tablet traffic has declined significantly from its post-holiday highs. According to a new report from JumpTap, it accounted for 22 per cent of tablet traffic last month, down from a high of 33 per cent in January. The iPad, meanwhile, had found its footing again and accounted for 65 per cent of traffic last month.
There are a few takeaways:
- The new iPad has been a blockbuster, while sales of Kindle Fire were reportedly tepid in the first quarter
- Tablets are really a two-horse race at this point (and one of the horses is miles ahead of the other)
- Non-forked Android tablets continue to struggle
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