Kindle Fire Traffic Market Share Slips

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The Kindle Fire’s share of tablet traffic has declined significantly from its post-holiday highs. According to a new report from JumpTap, it accounted for 22 per cent of tablet traffic last month, down from a high of 33 per cent in January. The iPad, meanwhile, had found its footing again and accounted for 65 per cent of traffic last month.

There are a few takeaways:

  • The new iPad has been a blockbuster, while sales of Kindle Fire were reportedly tepid in the first quarter
  • Tablets are really a two-horse race at this point (and one of the horses is miles ahead of the other)
  • Non-forked Android tablets continue to struggle

Click here to read our update on the Kindle ecosystem →

Click here to read our note on Kindle economics →

Tablet Traffic Market Share

Photo: JumpTap

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