KIM KARDASHIAN: 'I want a bigger presence in the tech world'

Kim Kardashian’s wildly popular app, “Kim Kardashian: Hollywood,” raked in more than$US74 millionlast year. This year, the app is reportedly on track to bring in another $US200 million, with Kardashian getting an $US85 million cut.

So it’s no wonder that the 34-year-old reality TV star wants to continue building her brand within the industry, and creating more apps.

In a new Adweek cover story, Kardashian tells the magazine:

I hope to have a bigger presence in the tech world. I love coming up with different app ideas, and I have a few more that are coming out. Once you get started and you have this creative bug of ideas that you want to get out, I feel like I’ve partnered with the right team, and now I have the creative outlet to make that happen. I’m happy that people are into it and perceiving it well. I just want to create more apps.

Turns out the E! reality star has really embraced her new role as app co-creator and star.

[The developers and I] talk daily — no set time, but we have these open emails and chats. If I have an idea, I send it to them. I [also] go down to [their home base] San Francisco every other month and meet with the whole team. The process and the approval process would just take too long [otherwise]. It’s important that we connect and have a good relationship. And I think they value that because we do get everything done and expedite everything because we just have that open relationship.

Since its release on June 25, Glu Mobile’s “Kim Kardashian: Hollywood,” blew up in the App Store. The game has 28 million downloads and 11 billion minutes of play since it launched last summer.

The app, a choose-your-own-adventure-style game, allows users to go on photo shoots, dates, and rub elbows with Hollywood elite in order to climb the ranks and become an A-list celebrity.

As for why the game has been so succesful, Kardashian tells Adweek:

It’s how I think of my show — someone can always relate. People always want to get their mind off of things and have something fun to do because their lives are so hectic. It’s a fun game that you can really get addicted to and just lose yourself in for a couple of hours.

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