Last summer, Kim Kardashian’s mobile game, “Kim Kardashian: Hollywood,” became insanely popular.
Analysts predicted the game — which let players pursue the life of an “A-lister” in Hollywood, a la Kim Kardashian — was on track to earn over $US200 million, Bloomberg News reported.
The game dominated Apple’s App Store charts, peaking at the #1 spot and #4 in top-grossing apps. “Kim Kardashian: Hollywood” also raked in $US1.6 million in its first five days on the market, according to Glu Mobile, the studio that made the game.
However, it looks like those $US200 million expectations may have been a bit far-flung. Yahoo Finance reports the game’s sales might not be doing so well after all.
According to Yahoo’s Aaron Pressman, “Shares of Glu peaked at $US7.60 in July but have since lost 50%. That was just as the $US200 million predictions were flying. But the game earned only $US43 million in the third quarter.”
“Kim Kardashian: Hollywood,” which is free to download, made money through in-app purchases. Players bought “Koins,” the game’s currency, which they then used to buy clothes and change how their avatar looks. As with most mobile games, though, the “Kim Kardashian: Hollywood” hype wore off over time.
Glu Mobile doesn’t report its fourth quarter earnings until Feb. 4, so we’ll have to wait to see how “Kim Kardashian: Hollywood” is making out. But Kim Kardashian will be fine either way: Forbes estimates that her empire earned her $US28 million in the past year, and she reportedly earns a royalty of 45% of revenues, Pressman says.