Kia plans to roll out a show-stopper at the Frankfurt Motor Show that opens to the public on September 14.
Kia on Thursday unveiled its new Proceed Concept in a gorgeous “lava red.” It’s absolutely stunning, but don’t whip out your wallet in the hopes that it will inspire a new US model. The concept is meant to showcase a potential new design for Kia’s next-generation Cee’d hatchback, which is only available in European markets.
Still, it’s a beauty to behold. Kia said lustrous paint job was accomplished by mixing black, chrome-effect silver, and red-tinted lacquer all together. It provides a nice sheen to the car’s athletic silhouette.
“The concept’s dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal,” Kia wrote in a statement.
Kia even equipped the car with a Luminline to illuminate the outline of the glasshouse when the driver approaches the door. We’re excited to get a closer look once Frankfurt kicks off.
Business Insider Emails & Alerts
Site highlights each day to your inbox.