Khloe Kardashian promoted Flat Tummy shakes again, and influencers are warning they promote risky dieting habits

Frederick M. Brown/Getty ImagesKhloe Kardashian.
  • Khloe Kardashian has attracted criticism for using her Instagram account to advertise for Flat Tummy shakes, claiming the product can help with weight loss.
  • Other celebs, like actress Jameela Jamil and model Vogue Williams have called out Kardashian for promoting false advertising and toxic diet culture.
  • Diet products like “detox” shakes, teas, and other supplements are ineffective and sometimes dangerous, according to experts.
  • There’s no quick fix for fitness or weight loss, just good nutrition and healthy habits.
  • Visit Insider’s homepage for more.

Khloe Kardashian is under fire from fans and fellow celebs from her recent Instagram post promoting Flat Tummy shakes, which she says can help regain a svelte appearance after the indulgent holiday season.

Model Vogue Williams responded on her own Instagram that the shakes and similar diet products don’t work, calling Kardashian “disgraceful” for marketing them.

Actress Jameela Jamil of “The Good Place” also weighed in. “Blah blah blah eating disorder culture blah blah,” she wrote on Twitter in reference to the advertisement.

https://twitter.com/jameelajamil/status/1214967045042798592?ref_src=twsrc^tfw

Jamil has previously called out Kardashian for promoting the same shakes in April, noting that the product is not approved by the U.S. Food and Drug Administration and side effects can include “cramping, stomach pains, diarrhoea, and dehydration.” Kardashian later deleted the post, Insider previously reported.

Khloe, Kim, and Kourtney Kardashian are no stranger to backlash peddling dubious diet products online, which experts say can contribute to a distorted, negative body image, particularly among young people.

Weight loss shakes and teas aren’t proven to work and can have side effects

The shakes Kardashian was advertising in her post come from a lifestyle brand called Flat Tummy Co., which also sells “cleanse” teas, appetite-suppressing lollipops, and vitamin supplements.

Advertised as a “meal replacement,” the shakes are designed to be consumed once a day, Monday through Friday, according to the website, which claims they are “3x more effective than diet and exercise alone” although no research or evidence is cited.

They contain 21 grams of plant-based protein (a mix of pea and brown rice protein), as well as a long list of other ingredients including stevia, probiotics, and vitamins, per the website.

Ladder abs cropJorge QuinterosA flat belly requires a rock-solid exercise routine and on-point nutrition.

It’s true that getting more protein is part of a healthy diet, and can help keep fuel a strong performance at the gym, but it won’t magically melt away pounds or body fat.

“The reason protein gets some of its hype its ability to help with satiety and fullness,” Helen Mullen, registered dietitian and clinical nutrition supervisor at New York-Presbyterian Hospital, previously told Insider. “If you consume more than you need for protein synthesis, the macronutrient will be broken down and stored for energy synthesis, AKA fat, similarly to how carbohydrates are broken down and stored.”

And weight loss or “detox” teas are even more of a scam – many contain laxatives and can put your internal organs at risk of permanent damage, Insider previously reported.

Although many people covet a slim waist or flat belly, there’s more to it than just swapping a meal for a shake once a day. Experts previously told Insider that a strong core requires good nutrition as well as rock-solid exercise routines.

Personal trainer Noam Tamir, founder and CEO of TS Fitness, recommends a combination of high-intensity interval training and eating consistent, healthy meals throughout the day, making sure to get enough calories, protein, and fat.

Finally, like any supplements not regulated by the FDA, diet products can have unlisted ingredients or unexpected side effects.

The bottom line is to avoid products that make lofty claims or promise quick results. Instead, consistent healthy habits are the key, celebrity trainer Sebastien Lagree previously told Insider.

“There’s no magic pill, it’s just hard work, discipline, and consistency. The slow and steady approach is best,” said Lagree, whose previous clients have included Meghan Markle, Michelle Obama, and Kim Kardashian. “If the promise seems really far-fetched, it probably is.”


Read more:

Instagram will restrict weight-loss and detox posts, but nutritionists say it’s only one step in protecting teens from body image issues

Nutrition experts react to the keto diet’s new ranking as one of the worst diets of 2020

Google revealed the top trending diet searches of 2019, and it included plans from celebrities like J. Lo and Adele

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