Chick-fil-A recently surpassed KFC as the best-selling chicken restaurant.
But KFC parent company Yum Brands is quietly opening a new concept restaurant in Texas that is strikingly similar to its competitor.
The restaurant, Super Chix in Arlington, boasts a premium menu, and does not bear any resemblance to KFC, writes Maureen Morrison at Ad Age. It will open later this month.
The limited test menu is strikingly similar to the one at Chick-Fil-A. It’s impossible to tell that Super Chix has any affiliation to Yum or KFC, according to Morrison.
Selections include a “chicken sandwich, chicken tenders, fries, drinks, and frozen custard,” Morrison writes. Like Chick-fil-A, items are fried in peanut oil.
It’s unclear when more Super Chix locations will open.
Here are some photos the new restaurant has posted of menu items.
And another take. Look familiar?
Here are the fries, which are markedly different from Chick-Fil-A’s waffle version.
Here’s the store so far:
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