KFC's new 'ricebox' looks nothing like advertised

KFC riceboxKFCKFC’s new ricebox.

KFC customers are complaining that the chain’s newest menu item in the UK looks nothing like advertised.

The new “ricebox” contains steamed rice, lettuce, bean salsa, and a choice of fried chicken or barbecue pulled chicken.

In ads the dish looks delicious, resembling a Chipotle burrito bowl with an ample serving of crispy fried chicken on top.

But in reality, customers say the portions are much smaller than they appear, with barely any rice and soggy chicken drenched in a cream sauce.

This photo of a customer’s order next to the advertised “rice box” is going viral on Reddit.

View post on imgur.com

Other customers have posted photos of their less-than-appetizing orders on Twitter.


KFC has had similar issues in the past with new menu items. 

Soon after releasing a “nacho box” in Australia last year, the company began fielding complaints that the cheese was moldy and that the item looked nothing like what was advertised.

We reached out to KFC for comment and will update when we hear back. 

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