KFC is selling bright pink burgers in China, where the chain’s sales have been plummeting for the last three years.
In advertising, the sandwich is featured with pink rose petals.
The Rose cheese chicken burger debuted alongside a new black burger, called the “black diamond bacon spicy chicken leg burger.”
Some customers appear to be confused by the new sandwiches.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.