Imagine If LeBron James Did This...

Behold the power of a personal brand.

Kevin Durant celebrated by hugging his mum and various other family members while there were still 15 seconds left on the clock in last night’s deciding Game 6.

No one is freaking out about it because: 1) it’s objectively not a big deal, 2) everyone loves Durant and thinks he’s an all-around good guy.

But let’s just think about what the reaction would have been if LBJ did it. Chaos.

Here’s the video (hug at 25-second mark):

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