Good morning, AdLand. Here’s what you need to know today:
KBS+ started a business school-esque fellowship program in which select employees take a variety of in-class entrepreneurial classes. Even though this provides employees with tools that will make it easier to leave the company, KBS+ thinks that it’s worth it. MDC Partners’ is considering expanding the program to other agencies in its network, including 72andSunny, CP+B. and Mono.
Burger King is trying to get women to want a Whopper.
It turns out that 70% of brands’ Pinterest engagement comes from other people’s pins rather than their own.
Yahoo’s started in-stream native home page ads.
P&G’s Gillette moved its agency of record from BBDO to Grey. It worked with BBDO for 80 years.
Mashable has some advice for clueless brands on social media.
Previously on Business Insider Advertising:
- Facebook Says These Are The 20 Best Brands On The Social Network
- Microsoft’s Hilarious New Nokia Ad Slams iPhone And Samsung Fanboys
- YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers
- Disney Publicist In Trouble For Taking ‘Sexist’ Photo With mummy Bloggers
- This Is What Saudi Arabia’s First PSA For Violence Against Women Looks Like
- Huge Problem With Dove’s ‘Real Beauty’ Sketches: Most People Don’t Know It’s Dove
- Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen
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