UPDATE: Apparently, this is just the teaser for the real Super Bowl commercial, which will air during the Super Bowl on February 3, 2013.
Last month, Mercedes-Benz USA CEO Steve Cannon told Business Insider’s Laura Stampler that “this is an upscale moment.”
He was referring to a Super Bowl commercial featuring Kate Upton washing a Mercedes Benz.
How would they pull this off without being too raunchy and putting the brand at risk?
As you’ll see, the car wash is a bit unexpected. Watch:
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