Good morning, AdLand. Here’s what you need to know today:
Partners & Spade, Kate Spade co-founder Andy Spade’s ad agency, made a stylistic ad for Warby Parker called “The Literary Life Well Lived.” Its the company’s second-ever television commercial. The company describes it as “a whirl through pre-war apartments, boxing matches, private clubs, black tie parties, and rooftop antics.”
There’s a problem with Adap.tv’s inventory, Adweek reports.
Group M altered its global ad spend predictions. While it said that ad spending in measured media for 2013 would grow 4.5% in December, predictions changed to it only growing 3.4% (to $US507 billion).
Ogilvy & Mather launched a behavioural science school.
Twitter is testing a feature called Trending TV.
Here’s how NPR is doing customisable banner ads.
Publicis bought Engauge, a digital shop.
Advertisers are going to start running to “Breaking Bad” so that it can be spotted in the show’s commercial breaks.
Previously on Business Insider Advertising:
- Parents Are Slamming JCPenney On Facebook For This Ad That Allegedly Encourages Bullying Culture
- Anheuser-Busch Wants The FTC To Investigate Whether Coors Light Really Is ‘The World’s Most Refreshing’
- How Two Brothers Became CEOs Of Rival Ad Agencies Just A Block Apart
- Millennial Media Tanks On Jumptap Acquisition: Here’s Why Investors Are Wrong
- Diet Coke Uses Dancing, Animatronic, Wooden Dolls To Convince People It’s Healthy
- This SF Adtech Exec’s $US7 Million Penthouse Is Now A Crime Scene
- It’s Nearly Impossible To Identify Papa John’s ‘Better Ingredients’
- Who Are The Most Powerful Women In Mobile Advertising?
- HTC’s Billion-Dollar Campaign To Resurrect The Company Looks Like A Dud
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