- Kim Kardashian announced Thursday that she and two of her sisters, Kourtney and Khloé, would be winding down operations of their DASH women’s boutiques.
- The company’s two stores, in Los Angeles and Miami, will reportedly close June 1.
- DASH has not confirmed whether its online store would also close.
The so-called retail apocalypse appears to be bearing down on the Kardashians.
On Thursday, Kim Kardashian-West announced on her website that she and her two sisters, Kourtney and Khloé, would be winding down operations of their DASH women’s boutiques, which sell a mix of high-end brands and the company’s own label collection.
“We’ve loved running DASH, but in the last few years, we’ve all grown so much individually. We’ve been busy running our own brands, as well as being mums and balancing work with our families. We know in our hearts that it’s time to move on,” Kim Kardashian said.
DASH did not immediately respond to Business Insider’s request for comment and has not yet confirmed whether its online store would be closing.
The three sisters opened their first store in Calabasas, California, in 2006. It grew to have three locations in Los Angeles, Miami, and New York; the last closed in 2016.
Kim Kardashian described the news as “bittersweet.”
Its website has not yet been updated and still says that there are “talks of major US and international expansion to follow.” UK newspaper Metro confirmed that the two DASH stores would open for the last time on May 31.
It had been reported for some time that the three sisters struggled with the store. In a blog post written by Khloé Kardashian in 2016, she said: “We started DASH in 2006 and really struggled for a long time to make it a successful business-there were months we couldn’t pay our bills, and the store didn’t turn a profit for years.”
Some consumers complained on social media that the store was too expensive:
Its own brand collection costs $US40 for a plain T-shirt up to $US65 for a sweatshirt with the DASH logo on it. Some of the pricier designers on its site are selling swimwear for as much as $576.
Other customers were surprised the store has lasted this long:
“I’ve never seen anyone on the face of this earth wear DASH,” one Twitter user wrote.
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