Kanye West’s latest album, “The Life of Pablo,” is now available on Spotify, Apple Music, Google Play Music.
Last month, Kanye West vowed that his new album would only ever be available on Tidal, but has now reversed that decision. This wide release is a blow for Tidal, which rode its Kanye exclusive to the top of the App Store.
Re/code’s Peter Kafka notes that this wide release will allow Kanye to start making money off of the streams, in addition to marketing support from his label. Since Kanye’s label didn’t have a formal exclusivity agreement with Tidal, Kanye was only allowed to keep “The Life of Pablo” on Tidal in an “unfinished” state while he finessed it, which hampered his ability to monetise the album.
Two songs from the album, “Famous” and “I Love Kanye,” were already available on Spotify and Apple Music as singles.
Tidal has said “The Life of Pablo” was streamed 250 million times in its first 10 days on the service, and the company recently announced it had reached 3 million paying subscribers.
But fans have been frustrated by the album’s lack of availability on Spotify (30 million paying subscribers) and Apple Music (11 million), which are the two most prominent on-demand streaming services. The album saw 500,000 illegal downloads on its first day alone, according to TorrentFreak.