K-Swiss just dropped a new line of $70 shoes designed specially ‘for CEOs’ — take a look at ‘The Startup’ collection

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  • Shoe-maker K-Swiss unveiled a new line of sneakers this month.
  • “The Startup” collection features three new shoe designs specifically made “for CEOs.”
  • K-Swiss says shoes from The Startup collection are built for travel and versatility, and are built with “conscious” materials.
  • Visit Business Insider’s homepage for more stories.

K-Swiss this month unveiled a new line of shoes that are specifically designed for CEOs.

“First impressions count. These sneakers are purpose-built for the hustle, the grind, the journey of building your business and brand,” K-Swiss says on its website.

Read more: These $US110 ‘gamer shoes’ from K-Swiss are made to be kicked off without using your hands

“Whether you’re in the office, entertaining a client or running through the airport, you’re never clocked out and constantly on your feet. Here is your versatile shoe, blending all-day comfort with sophisticated style.”

Take a look at K-Swiss’ new “Startup” collection.


K-Swiss’ “The Startup” collection features three types of shoes, for both men and women.

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The “Risk” shoe features a black-and-white pattern with full-grain leather on top.

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The “Vision” show also features full-grain leather on top, but it’s a brown, nutmeg colour on top of the white sole.

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Finally, the “Ambition” sneaker features nubuck leather, which looks and feels a lot like velvet, in a grey-and-white pattern.

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All shoe designs in “The Startup” collection have a traditional lace-up tongue for “security,” and a side zipper for “easy access.” This is so you can get “through airport security with ease,” and kick your shoes off easily while you’re in the air.

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K-Swiss says it built these shoes to be versatile, so you can wear these shoes in meetings, while travelling, or if you just want to hang out with your co-workers after a long day.

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No matter which style or size you buy, these shoes cost $US69. K-Swiss says it’s able to keep prices low as these shoes are only sold through its website.

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“By cutting out the middle man, we pass those savings onto you, and you end up with a $US120 sneaker for just $US69,” K-Swiss says. “As we like to say, these are priced for the struggle.”

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K-Swiss even offers a breakdown of how much it costs to make one of these shoes, in what it calls “Transparent Pricing.”

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K-Swiss also says its shoes are built with premium and “conscious” materials. It’s all about sustainability: The company used recycled rubber for the soles, recycled cotton for the laces, and mesh created from recycled plastic water bottles.

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You can only buy “The Startup” shoes directly from K-Swiss’ website.

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You can check out K-Swiss’ The Collection right here.