Juul's 1,500 employees may receive million-dollar bonuses this holiday season after the company's recent $12.8 billion funding round

GettyJuul cofounders James Monsees and Adam Bowen.
  • Juul will put $US2 billion of its recent $US12.8 billion funding round raised from the tobacco giant Altria toward employee bonuses, according to a report from CNBC.
  • With about 1,500 employees at Juul, that means each employee on average could receive a $US1.3 million bonus.
  • Bonus amounts will depend on many factors, including how long employees have been at Juul and how many stock options they have been granted, according to the report.
  • Altria’s investment puts Juul’s valuation at $US38 billion.

On Thursday, the Silicon Valley e-cigarette startup Juul got a whole lot richer, and, apparently, so did its employees.

According to a report from CNBC, $US2 billion of the $US12.8 billion that Juul recently raised from tobacco giant Altria will go toward employee bonuses. With about 1,500 employees at Juul splitting the $US2 billion, that means each employee on average could receive $US1.3 million, CNBC reports.

Not a bad holiday bonus.

A person familiar with the matter tells Business Insider that the payouts, which have already begun, will vary in amount based on many factors, including how long employees have been at Juul and how many stock options they have been granted.


Read more:
The company behind Marlboro just made a huge bet on Juul – the move makes the Silicon Valley e-cig startup more valuable than Airbnb

In November, Axios reported Juul employees were upset over rumours that their company was in talks with Altria, America’s largest cigarette producer and parent company to Marlboro. Some employees likened it to making a “deal with the devil,” according to the report.

The $US12.8 billion investment from Altria gives it a 35% stake in the San Francisco-based e-cig maker.

The investment also puts Juul’s valuation at $US38 billion, which is more than the valuations of the tech darlings Airbnb, Pinterest, and Lyft.

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