Justin Bieber can move units of CDs, DVDs and versions of his signature purple hi-tops.
But when it comes to selling copies of Vanity Fair, he might as well be a D-lister.
At 246,000 copies, Bieber’s VF cover looks like it will become the worst-performing newsstand issue of the magazine in 12 years.
It just goes to show: megastars don’t always yield megasales.
In 2009, Harper's Bazaar and Vanity Fair both featured Gisele Bundchen on their covers -- and the leggy supermodel turned out to be the year's worst-selling for both magazines.
NBC wasn't the only one who got burned by betting on Jay Leno: this 2009 cover was TIME's worst-performing of the year.
Blake Lively's 2010 Esquire cover was the year's least popular -- blame the lack of cleavage. (Her June Vogue was that pub's third-worst of the year.)
Here's a head-scratcher: in 2010, MTV-star-turned-businesswoman Lauren Conrad handed Seventeen its second-biggest flop of the year. But she was Glamour's top-selling cover girl.
Shakira turned in a bad performance for Rolling Stone in 2009: she sold less than any other cover model that year.
And the VF cover Biebs has to beat to be worst in years? This 1999 shot of Will Smith (though really, the horse should share the blame).
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