Justin Bieber wants to sell you weed

Singer Justin Bieber stars in the music video for his song, 'Peaches,' March 2021.
Singer Justin Bieber stars in the music video for his song, ‘Peaches,’ which was released in March 2021. Def Jam
  • Justin Bieber has a line of pre-rolled cannabis joints launching this month.
  • The pack of pre-rolls are dubbed “Peaches,” like Bieber’s hit single from earlier this year.
  • In the song’s chorus, Bieber calls out his own relationship with cannabis. “I get my weed from California,” he sings.
  • Visit the Business section of Insider for more stories.

Singer Justin Bieber is joining the ranks of celebrities like Willie Nelson and Seth Rogen who are capitalizing on the burgeoning legal cannabis market.

Bieber is partnering with a California cannabis company to create a line of limited edition pre-rolled joints, dubbed “Peaches” after his hit song from early 2021.

“I get my peaches down in Georgia,” Bieber sings in the song’s chorus. “I get my weed from California.”

Though the line of Peaches pre-rolled joints will be sold in California, they’ll also be available in Nevada, Florida, and Massachusetts according to Bieber’s partner, Palms.

A post shared by Palms (@palmspremium)

Bieber said he hooked up with Palms because he digs its goal of “making cannabis approachable and helping to destigmatize it.”

Per Palms’ website, the company focuses on producing pre-rolled cannabis joints for “first time and casual consumers,” rather than the more common approach of catering to the most-experienced, heavy cannabis users.

“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it,” Bieber said in a statement sent to Rolling Stone. “Especially for the many people who find it helpful for their mental health.”

Bieber is among a growing list of celebrities who are either lending their name or outright creating cannabis-related products. When actor Seth Rogen launched his brand in March, the website crashed from overwhelming demand. Snoop Dogg has been lending his name to cannabis products going back years, as have singer Willie Nelson and actor Tommy Chong.

Opportunities are sure to increase as more American states open up to recreational cannabis sales in the coming years.

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