Grown men are falling in love with Justin Bieber's new music

Bieber is making the most popular music of his entire career, and it’s getting him a new fan base: adult males.

His new dance-pop sound — a genre called “tropical house,” which is a mix of electronic dance music and Caribbean vibes — has grown men that had never even heard of Bieber before falling in love with his music.

Story by Ian Phillips and editing by Jeremy Dreyfuss

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.