Corporate America is heading in the wrong direction.
That’s the conclusion of a huge survey of Americans conducted by Just Capital, a nonprofit set up by legendary hedge fund manager Paul Tudor Jones.
The survey, conducted between January and September and published Wednesday, collates responses from more than 40,000 people in an effort to identify measure corporate justness.
Respondents were told to focus on large listed corporations, and to think of ‘just’ as corporations ‘doing the right thing’, whatever they thought that might represent.
The results: Americans of all ages, incomes and political leanings believe corporate America is headed in the wrong direction. They also want to buy from, invest in and work for companies they consider to be just, and consider employment issues to be the primary determinant of whether a company is just.
Kimberly Gladman, who works on the research team at Just Capital, told Business Insider: “From a research perspective, I feel like we’ve broken new ground. The American public is very interested in these issues, it is enthusiastic, and it wants to talk about it.”
Just Capital is going to now use the results as a foundation for further work, and plans to collaborate with corporate leaders, academics, researchers and the public to measure corporate performance against the key determinants of justness. It plans to rank the country’s largest firms on their performance by 2016.
Here are the key results:
It is 'Golden Agers' who are most likely to think corporate behaviour has changed for the worse in the past decade
Only the wealthiest Americas were more likely to say corporate behaviour had gotten better than than worse
Liberals and conservatives are broadly in agreement on where companies fail to meet their obligations
Respondents across the income spectrum said corporations are failing to meet their obligations to employees and to the environment
Respondents across the political spectrum said that companies should get credit for improving their behaviour
Americans want to buy from, work for and invest in companies based on their justness. Those with the most disposable income most likely to want to do so
Those who identify themselves as liberal are most likely to want to buy from, work for and invest in companies based on their justness
The number one criteria for 'justness' is employee pay and benefits, followed by employee satisfaction and fair hiring
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